{"id":12090,"date":"2024-11-26T21:43:18","date_gmt":"2024-11-26T21:43:18","guid":{"rendered":"https:\/\/www.karamanco.com\/the-role-of-social-media-in-2024-us-elections.html"},"modified":"2024-12-18T18:02:44","modified_gmt":"2024-12-18T18:02:44","slug":"the-role-of-social-media-in-2024-us-elections","status":"publish","type":"post","link":"https:\/\/www.karamanco.com\/en\/the-role-of-social-media-in-2024-us-elections.html","title":{"rendered":"The Role of Social Media in 2024 US Elections"},"content":{"rendered":"

The Role of Social Media in the 2024 US Elections: Trump’s Direct Communication Strategy and Harris’ Disconnected Approach<\/strong><\/p>\n

The 2024 US presidential election was a watershed moment that emphasised the importance of social media and digital platforms in effectively reaching voters. As the campaign progressed, the stark difference between Donald Trump’s direct, issue-oriented communication strategy and Kamala Harris’s more controlled and detached approach stood out. This difference highlighted the imperative for political figures to understand and address the real concerns of ordinary Americans.<\/p>\n

 <\/p>\n

Changing Dynamics in Political Communication<\/strong><\/p>\n

In today’s political environment, social media platforms and podcasts have become important tools for engaging with voters. By 2024, new digital formats such as X (formerly Twitter), Facebook, Instagram and podcasts have reshaped the way candidates communicate with voters. Politicians now have the opportunity to bypass traditional media and connect with the public in a more direct and intimate way.<\/p>\n

 <\/p>\n

However, this new media environment brings its own challenges. The direct and unfiltered nature of social media can accelerate the dissemination of both positive and negative messages to large audiences and facilitate the spread of misinformation. In this context, the strategies pursued by Trump and Harris had a significant impact on the success of their campaigns.<\/p>\n

 <\/p>\n

Trump’s Direct and Popular Strategy<\/strong><\/p>\n

Donald Trump’s 2024 campaign was characterised by a communication approach that showed a strong awareness of the problems faced by ordinary Americans. The use of social media and podcasts not only created a high profile, but also raised issues that voters felt were being ignored.<\/p>\n

 <\/p>\n

1. Dominance on Social Media<\/strong><\/p>\n

Trump has continued to keep his presence on platforms like X, Truth Social and Facebook bold and provocative. His frequent and unfiltered posts highlighted issues of interest to his base, ranging from economic problems to cultural debates. His messages were direct and often emotionally charged, creating a sense of solidarity and understanding among his supporters.<\/p>\n

Focusing on the concerns of working and middle-class Americans, Trump ran a campaign sensitive to the economic and social challenges faced by ordinary people through his social media posts and videos.<\/p>\n

 <\/p>\n

2. Using Podcasts for In-Depth Communication<\/strong><\/p>\n

Trump’s \u2018bro podcast tour,\u2019 highlighted by Forbes, has been an important element of his campaign. He has appeared in long-form on popular podcasts, covering policy issues in depth and addressing voters’ concerns. This approach gave him an authentic and sincere image, especially among young and independent voters.<\/p>\n

Also, as reported by The Guardian, its partnership with Elon Musk has further strengthened its digital engagement. Musk’s record-breaking live broadcast on the X platform helped Trump connect with tech-savvy voters.<\/p>\n

Trump’s appearance on Joe Rogan’s podcast was one of the most striking examples of this strategy. As reported by The Hill, this episode garnered nearly 40 million views in three days. This shows that Trump’s messages are reaching a wide audience and connecting directly with voters.<\/p>\n

 <\/p>\n

Harris’ Controlled and Disconnected Approach<\/strong><\/p>\n

Kamala Harris’ campaign was criticised for failing to understand the problems of the people. His digital strategy was professionally prepared and aimed to appear sincere, but many voters found this sincerity unconvincing. Many of Harris’s messages were perceived as far from understanding the real challenges facing the population.<\/p>\n

 <\/p>\n

1. A Cautious Approach to Podcasts<\/strong><\/p>\n

While podcasts have become an important tool for reaching large audiences, Harris took a cautious approach to the field. According to AP News, Harris has only appeared on carefully selected podcasts such as Shannon Sharpe and Bren\u00e9 Brown. However, this was not enough to establish a sincere and deep connection with the electorate.<\/p>\n

Harris’ avoidance of more diverse and spontaneous platforms has led to her being perceived as a politician disconnected from the daily struggles of ordinary Americans. His preference for controlled and predictable environments did not satisfy the voters’ longing for a genuine and unfiltered dialogue.<\/p>\n

 <\/p>\n

2. He Tried to Look Sincere, But the Public Didn’t Buy It<\/strong><\/p>\n

Harris’ social media content was carefully curated to emphasise her achievements and policy priorities. Although he tried to portray a sincere image, many voters felt that these messages were artificial and unconvincing. Harris’ communication strategy failed to help her win the public’s trust, and voters felt she failed to understand their real concerns.<\/p>\n

 <\/p>\n

Results of Strategies<\/strong><\/p>\n

The consequences of these different approaches were evident in the levels of voter turnout and enthusiasm. Trump’s direct style of communication, addressing the issues of the people, mobilised his supporters, while Harris’s disconnected and controlled campaign did not generate the same level of excitement.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Role of Social Media in the 2024 US Elections: Trump’s Direct Communication Strategy and Harris’ Disconnected Approach The 2024 US presidential election was a watershed moment that emphasised the importance of social media and digital platforms in effectively reaching voters. As the campaign progressed,…<\/p>\n","protected":false},"author":1,"featured_media":12080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[30],"class_list":["post-12090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-us-elections"],"_links":{"self":[{"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/posts\/12090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/comments?post=12090"}],"version-history":[{"count":1,"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/posts\/12090\/revisions"}],"predecessor-version":[{"id":12094,"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/posts\/12090\/revisions\/12094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/media\/12080"}],"wp:attachment":[{"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/media?parent=12090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/categories?post=12090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karamanco.com\/en\/wp-json\/wp\/v2\/tags?post=12090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}